For us to be able to measure the viewability of the display ads must be 50% of the ad must be visible in the browser window for 1 second.
For us to be able to measure the viewability of video ads (Instream and outStream) must be 50% of the ad must be visible in the browser window for 2 seconds.
Click here to see which formats can viewability measurement for I / O and PG (Programmatic Guaranteed).
Third Measurement for Display and outStream can be measured by the following vendors:
- Integral Ad Science (IAS)
Third Measurement for Instream (Web TV) supported not, we will forward it possible for the IAB's recommendation, the Open Source Measurment SDK. To read more, click here.